Need a New Website? 5 Things to Convince Your Boss.
Each time you look at your company website, a little piece of your soul dies. That’s because: The content’s all wrong It takes waaaay too long to load There’s no mobile responsiveness SEO is MIA In short, the website sucks. You know it. Your customers know it. Your boss doesn’t, though. Sadly, you can’t put […]
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How Competitors Use PPC to Steal Your Customers
If competing businesses use pay-per-click (PPC) advertising better than you, they steal customers right out from under you. That’s not cool. Don’t they know stealing is wrong? Fight fire with fire and learn how to take your PPC customers back with these 10 steps. *You probably want to read this. One of our clients just doubled […]
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Hammer the Competition - How Successful Home Renovation Contractors Get Found First Online.
How Other Home Renovation Contractors Steal Your Business. There was a time when a website, any website, was all successful contractors needed to stay ahead of the competition. A website led to more phone calls. Less successful contractors: Didn’t buy into the value of an online presence. Weren’t willing to invest in long-term gains, or […]
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Google SSL Certificate. Chrome Browser. October 1, 2017. Your Website. What Does It All Mean?
As mentioned in previous WEB ROI blogs, Google is always making changes to how its algorithm serves up websites. They do this to improve the experience people have when using their products. Some previous updates include: Boosting the importance of mobile-friendly websites Removing right-hand side paid advertising on their mobile website Forcing websites to create […]
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5 Things You Need to Remove from Your Website NOW (and Why)
5 Essential Elements For A Good Website Design A big part of good web design is making sure your website has the important elements it needs, such as: 1. Logo 2. Straightforward navigation 3. Easy-to-find contact us information 4. Helpful blog content 5. Search engine optimization (SEO) keywords 5 Things […]
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The Importance of Mobile-Friendly Websites
A few years ago (April 21, 2015 to be exact) Google changed the way businesses big and small – all over the world – marketed to potential customers. It was called Mobilegeddon and it instantly placed the importance of mobile-friendly websites ahead of their desktop counterparts. In short, here’s why: More people surf the web […]
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The 5 Es of Content Usability
The Apple iPad has many great things going for it: It looks cool It’s portable It can do a bunch of different things Know what else is neat about the iPad? It’s so friggin’ easy to set up and use. Take it out of the box, turn it on and follow the on-screen instructions. No […]
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Batman and the 5 Elements of Good Web Design
Bruce Wayne has a business website. It looks nice and gets a fair amount of visitors. When it comes to converting that traffic into high-quality leads though, well, here’s what he's getting: Nothing Nada Zip Zilch Zero Crickets That’s because his site doesn’t have the elements of good web design it needs to “seal the […]
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Money-Making Monday: Are YOU Getting the Most from Your Social Posts?
Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures […]
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