The Best WordPress Plugins For Your Site & Their Pros and Cons
When it comes to digital marketing, search engine optimization is one of the simplest and most effective methods of gaining traffic to your website. Using these SEO and e-commerce WordPress plugins is a surefire way to achieve the traction you're looking for. Here at WEB ROI, we want to present you with some of the […]
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3 Ways Your Accessible Website Will Increase Conversions
Here at WEB ROI, we've discussed the importance of accessibility in your website and the various factors contributing to creating an accessible website. We'd like to discuss the value of accessibility from a business owner's perspective and how accounting for online accessibility needs will effectively increase your conversion rate and drive sales. 1. Higher Accessibility […]
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Comparing Website Chat Functions: Your Complete Guide
Live website chat software has the potential to be a real game-changer for small businesses. The data shows that 38% of consumers are more likely to purchase from a company that offers live chat support, and 79% of businesses say that offering live chat has had a positive effect on their sales, revenue, and customer […]
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How to Write Alt Text for Accessibility: Step by Step Guide
An accessible website yields all sorts of benefits for a business, and there are a variety of considerations to be made when ensuring that your website meets accessibility standards. A critical factor in a successfully accessible website is alt text. Alt text, or alternative text, is the text that you can use to provide descriptions […]
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Your Complete Guide to Web Accessibility in 2022
Different people have different abilities. Approximately one billion people experience some form of disability. That's 15% of the world's population! So, whether you're a Guelph-based retailer, a B2B company out of Mississauga, or any business looking to set course for success, it's crucial that you recognize the importance of web accessibility in business. Web accessibility is the concept of ensuring that everybody who wishes to navigate the web can do so, regardless of […]
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UX vs UI: What’s the Difference?
User interface vs user experience, what's the difference? You may have heard the terms "UX" and "UI" being used, but you may be unsure of what they mean. Or maybe you're familiar with user experience (UX) and user interface (UI) and are looking to build upon your knowledge. Either way, being well-versed in the ins and outs and understanding the applications and differences of UX and UI can help you to get to know your client base and their experience. This gives you a leg up on the competition and sets you on the track to success. Let's Start with the Basics of UX and […]
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What's Better? Selling on Amazon Vs. Your Own Website
Selling goods online can drive business by getting your products into the hands of many more customers. Once you’ve decided to sell online you have two major routes you can take: selling online through your own e-commerce website or selling through Amazon. Which direction is best? Avoid making a wrong turn – carefully weigh the benefits and disadvantages of each before making this critical decision. Driving Sales on Amazon There […]
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How to Choose a Digital Marketing Agency
Table of Contents: Know the Right Questions to Ask What is Their Strategy? What Results Have They Achieved for Other Clients? What are Their SEO Deliverables? What Timeline and Goals Can You Expect? What is Their Link Building Strategy? What are Their Team Dynamics? Don’t get ripped off by a digital marketing agency. Learn […]
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Things That Slow Down Your Small Business Website
Each time someone visits your website, that’s a good thing. You never know when a visitor will become a lead, and ultimately become a paying customer. What’s not so good? The fact you have exactly three seconds to make your impression. That's how long on average people are willing to wait for your site to […]
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