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DIGITAL MARKETING PODCASTS AND AUDIOBOOKS

ALL
Converting Websites
Organic SEO
Paid Advertising
Lead Generation
Social Media Marketing
B2B
eCommerce
General Marketing

All Podcasts

Conversion Rate Optimization (CRO) principles are all the things that, when someone lands on your website, will attract their attention, differentiate your services from your competitors, educate and influence your audience to engage with you. What is a conversion rate optimized website? How do you create a conversion rate optimized website? These questions and more are answered in our latest podcast. Listen now for more information! Read our blog for more information about conversion rate optimization. Visit our website for more information about WEB ROI and how we can help with your digital marketing efforts.

At WEB ROI we created the Website ROI Pyramid, which illustrates where you should focus your marketing resources first, to get the best Return On Investment from your online presence. This week's podcast takes you through the Website ROI Pyramid and gives you more insight into digital marketing and how you can use this structure to accelerate your business online.Learn more about the Website ROI Pyramid in our blog.For more information about how WEB ROI can help you with your digital marketing visit our website.

Did you know Google My Business (GMB) is changing its name again to Google Business Profile (GBP)? This still remains an important step to set up your business profile on Google and start achieving local SEO results.

Conversion Rate Optimization: What Is It?

We are taking a deep dive into each component of the ROI pyramid. This week we focus on the first tier and the most important, a conversion rate optimized website. Learn more about conversion rate optimization and how you can implement strategies into your digital marketing efforts to build a conversion rate optimized website in our latest podcast.

The ROI (Return On Investment) Pyramid

We created the Website ROI (return on investment) Pyramid, which illustrates where you should be putting your marketing resources first, in order to get the best return on investment from your online presence.

2022 Website Accessibility Guide

Different people have different abilities. Approximately one billion people experience some form of disability. That’s 15% of the world’s population! Listen to learn what the four principles of web accessibility are and how you can implement them on your website. 

3 Essential Social Platforms for Home Improvement Companies and How to Use Them

Having a strong social media presence can lead to better search engine rankings, an increase in referrals, and will help you to establish a reputation as the industry expert. Listen to learn about the 3 essential social media platforms for home improvement companies and how to use them.

4 Benefits Of Hiring A Digital Marketing Agency

Accelerate your small business by investing in an excellent digital marketing agency, so you don’t waste time or energy spinning your wheels without getting anywhere! Doing so can help to ensure that the virtual side of your business is on track. Listen now for the 4 benefits of hiring a digital marketing agency for your small business.

The Beginners Guide To Google Analytics

Google Analytics is a valuable tool for any business owner, it gives you more information about the performance of your website and digital marketing, giving you insights into what you should continue doing and what should change.

Rev your engines and get ready to kick your business into the next gear with our beginner’s guide to Google Analytics. 

The History of Digital Marketing

The world of digital marketing is the bulk of marketing practices today. Since the move to web 1.0, the world of marketing has changed drastically. From Search Engine Optimization (SEO) marketing to content marketing and social media marketing, the online world has shaped a new frontier for marketing. We will explore what has shaped digital marketing, and how the digital world has shaped us, your website and marketing as a whole.

4 Tips to Improve Your Home Services Website’s Conversion Rate

A conversion rate refers to the percentage of visitors to your website that complete a desired goal out of the total number of visitors. A high conversion rate indicates successful website design and strong marketing! Listen now to learn tips and tricks to build a high conversion rate for your home services website!

4 Proven Ways to Make the Most Out of Your High Traffic Blogs

If you’re like most businesses, you have a handful of blogs that receive significantly more traffic than others. Listen now to learn how to leverage your high-traffic blogs to benefit your business. 

In the "Slow Season"?: 4 Ways You Should Still Be Marketing

No matter your industry, you are bound to experience slow seasons. Whether you have a seasonal industry, or just experiencing a pandemic like most of us, the slow periods can be difficult. Listen to this audiobook to find out why it is so important to market during your slow season!

8 SEO Essentials to Overcome and Speed Off to Sales

Do you have a robust website, but you just can’t seem to gain the traffic you need? You’re likely running into roadblocks with your search engine optimization (SEO) approach. Check out our 8 SEO tips to help you accelerate your online business and avoid spinning your wheels.

5 B2B Marketing Strategies That Accelerate Sales

New to the world of B2B marketing, or just looking for resources that will help you? Not all marketing strategies are created equal. You’ll veer off course if your B2B puts too much weight on B2C marketing tactics. Instead, with these five B2B digital marketing strategies, WEB ROI will help you succinctly market your business to other businesses.

What is Adaptive SEO?

Search Engine Optimization (SEO) is the act of optimizing your website or online efforts to achieve the goal of having your online content showing higher up on search engine results pages, therefore bringing in more leads. Adaptive SEO takes that to the next level. Listen now to learn more about how to get your business on the first page of Google and bring in more leads!

5 Lead Generation Tips for Home Improvement Businesses

We know that home service companies often struggle to have consistent leads when they need them, and better yet, convert those leads into sales. At WEB ROI, we have had much success using specific strategies to help our home improvement clients attract more qualified prospects and turn those prospects into long-term customers. Check out our 5 key strategies that have been proven to generate more leads in the home service industry. 

10 PPC Landing Page Tips to Accelerate Your Revenue

Your PPC landing page is where your visitors first arrive after following a pay-per-click advertisement. This standalone web page is used as part of your ad campaign. You've spent money on these ads, so it's important that it captivates your audience and can help accelerate your business. Follow these 10 PPC landing page tips to help you win the race online!

5 Things You Need to Remove from Your Website NOW (and Why)!

Did you know that there are many things that might be on your website that can be hurting your online efforts, losing your sales, or making your life harder at work? Learn the 5 things your website must have and 5 things to remove right away in this podcast.

5 eCommerce Roadblocks to Overcome and Speed Off to Sales

eCommerce can bring your business many benefits, helping you to keep ahead of the competition, extend your geographical reach, provide a better customer experience, and even lower your costs. However, every company will face different roadblocks they must overcome when starting an eCommerce website. Learn here how to overcome these roadblocks and use eCommerce to support your sales goals and grow your business online.

A GUIDE TO BRAND BUILDING THROUGH SOCIAL MEDIA

Social media is one of the most powerful tools to create brand awareness, engagement, and traffic to your business, ultimately ending in a higher amount of leads. By building a social network, your business can build your brand and create customer loyalty online. It's not always easy though- and if you don't know where to start, use this comprehensive guide with everything you should know when starting out on social media.

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

If you are a small- or medium-sized business, you may recognize that now is the time to invest in your digital marketing. This podcast will go over the top things to consider when looking for a digital marketing agency, and even the hard-hitting questions to ask your potential agency to ensure they have your best interests at heart.

6 TIPS TO BOOST YOUR RESULTS ONLINE

This is your must-have user manual for conversion optimization, which is the art and science of building a profitable website for your business.

Converting Websites

Conversion Rate Optimization (CRO) principles are all the things that, when someone lands on your website, will attract their attention, differentiate your services from your competitors, educate and influence your audience to engage with you. What is a conversion rate optimized website? How do you create a conversion rate optimized website? These questions and more are answered in our latest podcast. Listen now for more information! Read our blog for more information about conversion rate optimization. Visit our website for more information about WEB ROI and how we can help with your digital marketing efforts.

2022 Website Accessibility Guide

Different people have different abilities. Approximately one billion people experience some form of disability. That’s 15% of the world’s population! Listen to learn what the four principles of web accessibility are and how you can implement them on your website. 

4 Tips to Improve Your Home Services Website’s Conversion Rate

A conversion rate refers to the percentage of visitors to your website that complete a desired goal out of the total number of visitors. A high conversion rate indicates successful website design and strong marketing! Listen now to learn tips and tricks to build a high conversion rate for your home services website!

5 Things You Need to Remove from Your Website NOW (and Why)!

Did you know that there are many things that might be on your website that can be hurting your online efforts, losing your sales, or making your life harder at work? Learn the 5 things your website must have and 5 things to remove right away in this podcast.

5 eCommerce Roadblocks to Overcome and Speed Off to Sales

eCommerce can bring your business many benefits, helping you to keep ahead of the competition, extend your geographical reach, provide a better customer experience, and even lower your costs. However, every company will face different roadblocks they must overcome when starting an eCommerce website. Learn here how to overcome these roadblocks and use eCommerce to support your sales goals and grow your business online.

Organic SEO

Conversion Rate Optimization (CRO) principles are all the things that, when someone lands on your website, will attract their attention, differentiate your services from your competitors, educate and influence your audience to engage with you. What is a conversion rate optimized website? How do you create a conversion rate optimized website? These questions and more are answered in our latest podcast. Listen now for more information! Read our blog for more information about conversion rate optimization. Visit our website for more information about WEB ROI and how we can help with your digital marketing efforts.

At WEB ROI we created the Website ROI Pyramid, which illustrates where you should focus your marketing resources first, to get the best Return On Investment from your online presence. This week's podcast takes you through the Website ROI Pyramid and gives you more insight into digital marketing and how you can use this structure to accelerate your business online.Learn more about the Website ROI Pyramid in our blog.For more information about how WEB ROI can help you with your digital marketing visit our website.

Did you know Google My Business (GMB) is changing its name again to Google Business Profile (GBP)? This still remains an important step to set up your business profile on Google and start achieving local SEO results.

The Beginners Guide To Google Analytics

Google Analytics is a valuable tool for any business owner, it gives you more information about the performance of your website and digital marketing, giving you insights into what you should continue doing and what should change.

Rev your engines and get ready to kick your business into the next gear with our beginner’s guide to Google Analytics. 

4 Tips to Improve Your Home Services Website’s Conversion Rate

A conversion rate refers to the percentage of visitors to your website that complete a desired goal out of the total number of visitors. A high conversion rate indicates successful website design and strong marketing! Listen now to learn tips and tricks to build a high conversion rate for your home services website!

4 Proven Ways to Make the Most Out of Your High Traffic Blogs

If you’re like most businesses, you have a handful of blogs that receive significantly more traffic than others. Listen now to learn how to leverage your high-traffic blogs to benefit your business. 

8 SEO Essentials to Overcome and Speed Off to Sales

Do you have a robust website, but you just can’t seem to gain the traffic you need? You’re likely running into roadblocks with your search engine optimization (SEO) approach. Check out our 8 SEO tips to help you accelerate your online business and avoid spinning your wheels.

What is Adaptive SEO?

Search Engine Optimization (SEO) is the act of optimizing your website or online efforts to achieve the goal of having your online content showing higher up on search engine results pages, therefore bringing in more leads. Adaptive SEO takes that to the next level. Listen now to learn more about how to get your business on the first page of Google and bring in more leads!

A GUIDE TO BRAND BUILDING THROUGH SOCIAL MEDIA

Social media is one of the most powerful tools to create brand awareness, engagement, and traffic to your business, ultimately ending in a higher amount of leads. By building a social network, your business can build your brand and create customer loyalty online. It's not always easy though- and if you don't know where to start, use this comprehensive guide with everything you should know when starting out on social media.

Paid Advertising

At WEB ROI we created the Website ROI Pyramid, which illustrates where you should focus your marketing resources first, to get the best Return On Investment from your online presence. This week's podcast takes you through the Website ROI Pyramid and gives you more insight into digital marketing and how you can use this structure to accelerate your business online.Learn more about the Website ROI Pyramid in our blog.For more information about how WEB ROI can help you with your digital marketing visit our website.

Did you know Google My Business (GMB) is changing its name again to Google Business Profile (GBP)? This still remains an important step to set up your business profile on Google and start achieving local SEO results.

10 PPC Landing Page Tips to Accelerate Your Revenue

Your PPC landing page is where your visitors first arrive after following a pay-per-click advertisement. This standalone web page is used as part of your ad campaign. You've spent money on these ads, so it's important that it captivates your audience and can help accelerate your business. Follow these 10 PPC landing page tips to help you win the race online!

5 eCommerce Roadblocks to Overcome and Speed Off to Sales

eCommerce can bring your business many benefits, helping you to keep ahead of the competition, extend your geographical reach, provide a better customer experience, and even lower your costs. However, every company will face different roadblocks they must overcome when starting an eCommerce website. Learn here how to overcome these roadblocks and use eCommerce to support your sales goals and grow your business online.

Lead Generation

At WEB ROI we created the Website ROI Pyramid, which illustrates where you should focus your marketing resources first, to get the best Return On Investment from your online presence. This week's podcast takes you through the Website ROI Pyramid and gives you more insight into digital marketing and how you can use this structure to accelerate your business online.Learn more about the Website ROI Pyramid in our blog.For more information about how WEB ROI can help you with your digital marketing visit our website.

In the "Slow Season"?: 4 Ways You Should Still Be Marketing

No matter your industry, you are bound to experience slow seasons. Whether you have a seasonal industry, or just experiencing a pandemic like most of us, the slow periods can be difficult. Listen to this audiobook to find out why it is so important to market during your slow season!

5 Lead Generation Tips for Home Improvement Businesses

We know that home service companies often struggle to have consistent leads when they need them, and better yet, convert those leads into sales. At WEB ROI, we have had much success using specific strategies to help our home improvement clients attract more qualified prospects and turn those prospects into long-term customers. Check out our 5 key strategies that have been proven to generate more leads in the home service industry. 

10 PPC Landing Page Tips to Accelerate Your Revenue

Your PPC landing page is where your visitors first arrive after following a pay-per-click advertisement. This standalone web page is used as part of your ad campaign. You've spent money on these ads, so it's important that it captivates your audience and can help accelerate your business. Follow these 10 PPC landing page tips to help you win the race online!

6 TIPS TO BOOST YOUR RESULTS ONLINE

This is your must-have user manual for conversion optimization, which is the art and science of building a profitable website for your business.

Social Media Marketing

3 Essential Social Platforms for Home Improvement Companies and How to Use Them

Having a strong social media presence can lead to better search engine rankings, an increase in referrals, and will help you to establish a reputation as the industry expert. Listen to learn about the 3 essential social media platforms for home improvement companies and how to use them.

A GUIDE TO BRAND BUILDING THROUGH SOCIAL MEDIA

Social media is one of the most powerful tools to create brand awareness, engagement, and traffic to your business, ultimately ending in a higher amount of leads. By building a social network, your business can build your brand and create customer loyalty online. It's not always easy though- and if you don't know where to start, use this comprehensive guide with everything you should know when starting out on social media.

B2B

5 B2B Marketing Strategies That Accelerate Sales

New to the world of B2B marketing, or just looking for resources that will help you? Not all marketing strategies are created equal. You’ll veer off course if your B2B puts too much weight on B2C marketing tactics. Instead, with these five B2B digital marketing strategies, WEB ROI will help you succinctly market your business to other businesses.

eCommerce

8 SEO Essentials to Overcome and Speed Off to Sales

Do you have a robust website, but you just can’t seem to gain the traffic you need? You’re likely running into roadblocks with your search engine optimization (SEO) approach. Check out our 8 SEO tips to help you accelerate your online business and avoid spinning your wheels.

5 eCommerce Roadblocks to Overcome and Speed Off to Sales

eCommerce can bring your business many benefits, helping you to keep ahead of the competition, extend your geographical reach, provide a better customer experience, and even lower your costs. However, every company will face different roadblocks they must overcome when starting an eCommerce website. Learn here how to overcome these roadblocks and use eCommerce to support your sales goals and grow your business online.

General Marketing

Conversion Rate Optimization (CRO) principles are all the things that, when someone lands on your website, will attract their attention, differentiate your services from your competitors, educate and influence your audience to engage with you. What is a conversion rate optimized website? How do you create a conversion rate optimized website? These questions and more are answered in our latest podcast. Listen now for more information! Read our blog for more information about conversion rate optimization. Visit our website for more information about WEB ROI and how we can help with your digital marketing efforts.

Conversion Rate Optimization: What Is It?

We are taking a deep dive into each component of the ROI pyramid. This week we focus on the first tier and the most important, a conversion rate optimized website. Learn more about conversion rate optimization and how you can implement strategies into your digital marketing efforts to build a conversion rate optimized website in our latest podcast.

The ROI (Return On Investment) Pyramid

We created the Website ROI (return on investment) Pyramid, which illustrates where you should be putting your marketing resources first, in order to get the best return on investment from your online presence.

2022 Website Accessibility Guide

Different people have different abilities. Approximately one billion people experience some form of disability. That’s 15% of the world’s population! Listen to learn what the four principles of web accessibility are and how you can implement them on your website. 

4 Benefits Of Hiring A Digital Marketing Agency

Accelerate your small business by investing in an excellent digital marketing agency, so you don’t waste time or energy spinning your wheels without getting anywhere! Doing so can help to ensure that the virtual side of your business is on track. Listen now for the 4 benefits of hiring a digital marketing agency for your small business.

The History of Digital Marketing

The world of digital marketing is the bulk of marketing practices today. Since the move to web 1.0, the world of marketing has changed drastically. From Search Engine Optimization (SEO) marketing to content marketing and social media marketing, the online world has shaped a new frontier for marketing. We will explore what has shaped digital marketing, and how the digital world has shaped us, your website and marketing as a whole.

In the "Slow Season"?: 4 Ways You Should Still Be Marketing

No matter your industry, you are bound to experience slow seasons. Whether you have a seasonal industry, or just experiencing a pandemic like most of us, the slow periods can be difficult. Listen to this audiobook to find out why it is so important to market during your slow season!

5 Things You Need to Remove from Your Website NOW (and Why)!

Did you know that there are many things that might be on your website that can be hurting your online efforts, losing your sales, or making your life harder at work? Learn the 5 things your website must have and 5 things to remove right away in this podcast.

5 eCommerce Roadblocks to Overcome and Speed Off to Sales

eCommerce can bring your business many benefits, helping you to keep ahead of the competition, extend your geographical reach, provide a better customer experience, and even lower your costs. However, every company will face different roadblocks they must overcome when starting an eCommerce website. Learn here how to overcome these roadblocks and use eCommerce to support your sales goals and grow your business online.

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

If you are a small- or medium-sized business, you may recognize that now is the time to invest in your digital marketing. This podcast will go over the top things to consider when looking for a digital marketing agency, and even the hard-hitting questions to ask your potential agency to ensure they have your best interests at heart.

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